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Why VoIP is not Going to Fail
by John Savageau
VoIP is an almost constant topic in our daily dose of business and
tech-related news. VoIP, or Voice over Internet/IP is really an old
technology re-emerging with a new face and marketing spin. In reality, we've
been using VoiP for years, just as the Internet community used email for
years before it was embraced by the business and consumer communities in the
nid-1990s. Whether you want to reference Voice over Internet or Voice over
IP protocol, at the most simple level it is merely a matter of interfacing
voice or audio input with a microphone device, digitizing the input, slicing
it into packets, sending it over an Internet network to a destination
address, reassembling packets at the other end - voila! you have Voice over
Internet or IP. Sound too simple? This is precisely what the telephone
industry does not want you to know. It is simple, so simple a loosely knit
group of people can slap together a bit of code, call it Skype, and within
18 months sign up nearly 80 million people around the world. And guess what?
IT WORKS! Bet Time Warner or Verizon Hawaii wishes they had that market
clout! Now, much like the Internet itself, the user community is defining
and writing the future of global voice communications in the privacy of
their own homes. Not in Palo Alto, not in Bangalore - in simple bedrooms and
informal hobby shops scattered around the world. Hard to believe your next
personal or business communication system may be written and published by a
high school student in Uruguay. Get this... Whatever lobbying telephone
companies may attempt in trying to prevent VoIP applications through use of
tactics such as E911 non-compliance, taxation, regulations, etc., there may
actually be no way for governments to ultimately regulate VoIP. The only way
for the phone companies and government to ultimately control voice
applications may be to simply shut down the Internet. Otherwise there will
be a new application born every day which is designed to go around temporary
blocks established by companies wishing to filter VoIP from their networks.
Why do I say that? Consider email. Many Post and Telecommunication
Administrations (PTAs) around the world initially attempted to control use
of email within their countries. Many reasons were given, such as national
security, infringing on the rights of the state-owned monopoly post office,
and a thousand other reasons why email was not acceptable within the "special"
situation within an individual country. The result? The community got
creative and bypassed their governments. Instead of accessing email from
local ISPs and email hosting providers - they simply got accounts on Yahoo,
Hotmail, or other freemail service and accessed email through a public web
browser located in a different country. The email debate is no longer an
issue. This will soon be the case with VoIP. Here is another interesting
idea to consider. In the case of email, now nearly any desktop computer can
be configured to serve as an email host - simple stuff, even for a relative
beginner. With public domain VoIP servers now on the street such as "Asterisk"
your next door neighbor high school student could potentially be the next
telephone company. So as soon as the regulators start going after Vonage and
the rest of the public VoIP companies, another hundred free phone services
ala Skype, compatible and interoperable with a thousand other free phone
services will emerge. A full understanding of the concept of presence will
further enlighten the masses on this approach. Just think of the potential
impact on traditional voice services if Yahoo, AOL, MSN, and other instant
messaging or presence service providers with VoIP aspirations actually meet
the growth expectation telecommunications analysts! MSN's instant messenger
claims to add nearly 30,000 users each day! So what can the average
telephone company do to defend themselves from VoIP? Probably nothing. The
Voice over Internet/IP "train has left the station." The best chance they
have is to concentrate on building physical networks, partner with one or
more VoIP and presence management companies, and resign themselves to the
position of a telecom infrastructure provider. A bit of concentrated
lobbying may delay VoIP diffusion within a geographic location, but VoIP is
a truly disruptive technology which will have a major impact on the way we
communicate in a global network and society. VoIP is in our future John
Savageau is the Senior Vice President, Operations, at CRG-West. CRG-West
operates major telecommunication facilities such as the One Wilshire
Building in Los Angeles and Market Post Tower in San Jose. Contact John
Savageau at savageau@pacific-tier.com |